The following posts have been tagged week 34

• ☞ Week 34 ☜

  Customers as Guests

  

  There are lots of ways to think about user experience, but one of the ways I like best is how Jeff Bezos describes how Amazon.com treats their customers: 

  “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”

  Too often we fall into marketing-speak and use terms like “leads”, “prospects”, and other distancing terms. But the way we talk about things changes the way we act about them.

  Invited guests are something unique…they are people who may be strangers but for whom we want to show a really great time because we’re hosting the party. 

  So a question for this week: Are you talking about your customers in a way that distances them, or in a way that brings them closer? 

  August 28, 2010 by bokardo

  Tags:

  week 34

  bokardo
• ☞ Week 34 ☜

  How To Change Things

  

  Let’s face it, change is difficult. For most human beings, change evokes fear and stress. Familiarity, on the other hand, is comforting. It allows us to live and operate with a certain level of ease which doesn’t require active thought at all times. This applies to your product just as much as our daily lives.

  Building successful products rarely happens by doing what everyone else is doing—just prettier, faster or cheaper. Successful products happen by fundamentally changing people’s perception of what will fulfill their need and providing a painless transition into the “new”.

  The next time you are sitting in a meeting discussing the next new feature to add, remember this:

  “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” — R. Buckminster Fuller

  August 28, 2010 by jbrewer

  Tags:

  week 34

  change

  jbrewer