Let’s face it, change is difficult. For most human beings, change evokes fear and stress. Familiarity, on the other hand, is comforting. It allows us to live and operate with a certain level of ease which doesn’t require active thought at all times. This applies to your product just as much as our daily lives.
Building successful products rarely happens by doing what everyone else is doing—just prettier, faster or cheaper. Successful products happen by fundamentally changing people’s perception of what will fulfill their need and providing a painless transition into the “new”.
The next time you are sitting in a meeting discussing the next new feature to add, remember this:
“You never change things by ﬁghting the existing reality. To change something, build a new model that makes the existing model obsolete.” — R. Buckminster Fuller