What Does it Mean to be Simple?
All designers say simplicity is important, but what does it really mean to make something simple? Most of the time we think it means less, that by removing stuff we achieve simplicity. We think by keeping content above the fold we’re helping people focus, or by using bullets instead of paragraphs more people will read it, or by cutting text in half it becomes more clear. But simple...
Is UX the Key to a Long-lasting Business?
“But what if the firm was driven, not by the goal of short-term profitability, but by the goal of continuous innovation in service of finding new ways of delighting customers? The new bottom line of this kind of organization becomes whether the customer is delighted. Conventional financial measures such as maximizing shareholder value are subordinated to the new bottom line. Profit is a...
The Ghost of Decisions Past
Ghosts: invisible specters often thought to be trapped between worlds, left to torment the living or act as a messenger from the beyond. They invoke fear because we can’t touch them, can’t see them, and we don’t fully understand their existence—much like the mysterious design decisions that often haunt your product. Constraints drive and shape the design of any product. They...